Adithya is a staunch advocate for women’s rights and is constantly pushing for educational and job opportunities for them. According to a recent report by consultants McKinsey & Company, just about 25 percent of India’s workforce is female — even as little as a 10 percent increase to that, could add $770 billion to the country’s Gross Domestic Product in the next seven years.
Adithya truly believes that women are the backbone of our society and is working to put a stop to gender parity at workplaces in our country. To address this, Adithya and the MCR Foundation are working at the grassroots level to end this cycle of unfairness and motivate the women of our country to achieve excellence.
Adithya’s goals for women’s excellence include:
- Growing women-led businesses and self-help groups.
- Supporting rural women with education so they can become leaders and live without barriers.
- Arranging stable and suitable job options for rural women across the state.
- Pushing rural women towards freedom and economic safety.
- Promoting female entrepreneurs through motivation and support.
- Leading talks on gender inequality and giving rural women a voice.
Adithya is currently executing these goals by:
- Supporting ‘Micro-Enterprises’ in towns and villages as they are key to the nation’s economic growth.
- Marri Adithya played a pivotal advisory role in the ‘Girls in Tech’ program. Under his undivided efforts, positive pathways were explored in areas of growth for women in the IT industry, in positions of both creators and entrepreneurs. These yielded quite a few promising outcomes.
- Providing opportunities to network, mentor, influence, grow a skill set, inspire leaders and entrepreneurs in other women through the program.
- Creating events that have fostered confidence, business skills and leaders in women.
- Involving women as a group to be a part of education programs that will build upon growth of their management skills.
- Providing necessary skills like production steps and management as a part of women’s vocational training.
- Testing skill development in women’s polytechnics and industrial educational institutes during training-cum-production events.
- Arranging psychological training for passive women entrepreneurs to encourage them for participation and self-expression.